I AM is the baby of the couple Maya van Dooren and Sven Bullaert.

Maya is the designer of the I AM women's collections, wich are the vertebral column of the brand.
Sven is responsible for the I AM-concept, he is the photographer, the philosopher, he draws the lines (shoes, bags...)

Drive of Maya:
To do as much as possible to make a woman feel lucky when she wears I AM.
A sensation that makes someone more concient and self-confident about herself.
That's all it has to be ...
This proves that all the energy we have put in our creations is felt by any other woman at any other place.

Drive of Sven:
I think and I'm afraid to be the reincarnation of a chicken.
I want to lay an egg everyday.
To make sure that as many eggs as possible can come out, that's my drive.